Key Market Indicators
French advertising revenue is projected to decline significantly over the next five years. By 2028, the sector is expected to generate around €10.5 billion, down from approximately €14 billion in 2023. This marks an average annual decrease of 4.6%. The French advertising market has been experiencing a downward trend since 2013, with a year-on-year reduction of 1.1%. In 2023, France ranked fourth in advertising revenue, having been overtaken by Spain, which also reported earnings of around €14 billion. In the European context, Germany, Spain, and France held the second, third, and fourth positions, respectively, in the advertising revenue rankings for 2023.
