In 2023, the number of persons employed in Advertising and Market Research in France stood at approximately 114.67 thousand employees. The sector experienced a significant decline from 142.13 thousand in 2013 to forecasted 111.18 thousand in 2028, reflecting a compound annual growth rate (CAGR) of -1.92% over the past five years. The year-on-year variations show a fluctuating trend with notable decreases in employment, especially between 2013 and 2018, followed by periods of modest recovery and stabilization from 2019 to 2023. However, the forecast from 2023 to 2028 indicates a slight but consistent decline with a projected five-year CAGR of -0.49%.
Future trends to watch for:
- Digital Transformation: Increased adoption of digital marketing and data analytics could reshape the job landscape, emphasizing skills in these areas.- Economic Conditions: Macroeconomic factors, including consumer spending and business investment, could influence employment trends.- Technological advancements: Automation and AI might reduce traditional roles but create new opportunities in tech-driven advertising and market research.
