Key Market Indicators
Dane advertising revenue is projected to decline to approximately €2 billion by 2028, down from €2.1 billion in 2023. This represents a year-on-year compound annual growth rate (CAGR) decrease of 1.1%. The Danish market has been experiencing a downward trend since 2013, with an average annual decline of 1.5%. In the 2023 rankings, Denmark occupied the 16th position, with Romania slightly ahead, also at €2.1 billion. Germany, Spain, and France held the second, third, and fourth positions, respectively, in the European advertising market rankings.
