Key Market Indicators
German life insurance revenue is projected to climb to approximately €119 billion by 2028, up from roughly €106 billion in 2023. This growth represents an average annual increase of 1.8%. Since 2018, the German market has seen a more robust annual growth rate of 3.8%. In 2023, Germany ranked third in life insurance revenue, with Denmark surpassing it at the same €106 billion mark. Denmark, Germany, and Italy held the second, third, and fourth positions respectively in this ranking. Meanwhile, German life insurance gross written premium is expected to decline to around $78 billion by 2028, down from $86 billion in 2023. This marks an annual decrease of 1.5%. Since 2015, the German supply has decreased by 1.7% annually.
