Key Market Indicators
**Italian Life Insurance Revenue Projected to Decline Slightly by 2028** Italian life insurance revenue is expected to experience a modest decline, reaching approximately €98 billion by 2028, down from around €100 billion in 2023. This represents an average annual decrease of 0.3%. The trend mirrors a similar decline observed since 2018, when the market also contracted by 0.3% annually. In 2023, Italy ranked fourth in the life insurance revenue sector. Germany surpassed Italy with revenues matching Italy's €100 billion mark. Denmark and Germany took the second and third spots, respectively. **Growth Expected in Italian Life Insurance Gross Written Premium** Contrasting the revenue decline, the Italian life insurance gross written premium is anticipated to grow. By 2028, it is projected to reach $130 billion, up from $128 billion in 2023, marking an average annual increase of 0.3%. Since 2015, the Italian supply has seen a steady rise, averaging a 0.4% increase per year.
