Key Market Indicators
Polish life insurance revenue is projected to decrease significantly by 2028, according to recent market forecasts. The sector, currently generating around €4.4 billion in 2023, is expected to drop to approximately €3.5 billion over the next five years, marking an average annual decline of 3.4%. This downturn is not unprecedented. Since 2018, the Polish life insurance market has been experiencing an average yearly decline of 2.9%. The current standing places Poland 15th in the European market rankings for 2023, with Portugal surpassing it, also reporting revenues of €4.4 billion. In the broader European context, Denmark, Germany, and Italy are leading the rankings, occupying the second, third, and fourth positions respectively. The data highlights significant competitive challenges and shifting dynamics within the European life insurance landscape.
