The Hair Shampoos market size value per capita in Turkey for the year 2023 stood at USD 4.34. Based on the forecasted data, the value is expected to decline annually from 2024 onwards, showing a consistent year-on-year decrease. Specifically, the values are projected at USD 4.14 in 2024, USD 3.93 in 2025, USD 3.73 in 2026, USD 3.53 in 2027, and USD 3.33 in 2028.
Year-on-year variations indicate a steady decline:
- Between 2023 and 2024: -4.61%
- Between 2024 and 2025: -5.07%
- Between 2025 and 2026: -5.25%
- Between 2026 and 2027: -5.37%
- Between 2027 and 2028: -5.68%
Over the last five years, the Compound Annual Growth Rate (CAGR) indicates an average annual decline of approximately 5.20% in the market value per capita.
Future trends to watch for include potential shifts in consumer preferences towards more sustainable and organic products, increased competition from local and international brands, and potential economic factors impacting disposable income. Additionally, technological advancements in product formulation and marketing strategies will likely play crucial roles in shaping market dynamics.
