The hair shampoo market in Switzerland saw significant fluctuations in the past decade. From 2013 to 2023, market values showed varying year-on-year changes, with notable growth in 2013 (10.04%) and 2020 (9.1%), but also declines in 2015 (-10.18%) and 2016 (-3.74%). By 2023, the market stood at 132.61 million USD, marking a slight moderation from 2022 (130.54 million USD) and 2021 (128.45 million USD).
Looking ahead, the market is expected to grow steadily from 2024 to 2028, with forecasted values reaching 142.63 million USD by 2028. The projected compound annual growth rate (CAGR) for the next five years is 1.16%, resulting in an overall 5.93% growth over this period.
Trends to Watch for:
- Increased consumer preference for organic and natural hair care products.
- Rising demand for specialized shampoos targeting specific hair issues.
- Innovation in packaging and sustainability initiatives from manufacturers.
