The Soap (Except Solid Soap) market in Croatia has shown a positive growth trajectory from 2013 to 2023, with per capita value reaching $4.09 in 2023. Over the last two years, the market saw a robust growth of 5.2% from 2021 to 2023. The compound annual growth rate (CAGR) over the past five years was approximately 2.6%, indicating steady progress.

Future trends to watch for:

The impact of sustainability practices and eco-friendly formulations on consumer preferences.
Increased adoption of premium liquid soap products driven by heightened hygiene awareness post-COVID-19.
The influence of economic factors such as inflation on consumer spending habits.