The sold production of shampoos in Belgium has exhibited fluctuating growth over the past decade. Starting from a modest value in 2013, there was a remarkable surge in 2015 and subsequent years, peaking in 2017 at 50.145 million euros. However, the market experienced a downturn in 2018 and 2020. Recent actual data indicate a positive recovery trend with consistent year-on-year growth of 6% in 2022 and 5.14% in 2023. As of 2023, the value stood at 45.472 million euros.
Forecasts from 2024 to 2028 suggest a steady growth trajectory with a forecasted CAGR of 1.81%. By 2028, the market is expected to reach 50.979 million euros, indicating an overall growth rate of 9.41% over the next five years.
Future trends to watch for include:
- Increased demand for organic and natural ingredient-based shampoos.
- Technological advancements in product formulation and packaging.
- Growing consumer preference for sustainable and eco-friendly products.
- Potential market expansion through digital marketing and e-commerce channels.
