In 2023, an actual figure stood where 78% of individuals in Basse-Normandie had made a purchase online in the past year. Forecasted data from 2024 to 2028 show a gradual increase from 79.44% to 83.83%, marking consistent growth in online shopping habits.
The year-on-year variation illustrates a steady growth of approximately 1.14% annually, indicating a healthy adoption of online purchasing behavior among internet users. The compound annual growth rate (CAGR) over these five years is approximately 1.44%.
Future trends to watch include the potential impact of technological innovations, enhanced online shopping experiences, changes in consumer behavior due to economic factors, and increased internet penetration, which may accelerate this growth further.
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