Internal tourism consumption of cultural services in Sweden stood at 9.3 billion Swedish Kronas in 2023. Over the 2013-2014 period, there was a decline in consumption, followed by a severe drop in 2015. Despite some recovery between 2016 and 2019, COVID-19 impacts caused fluctuations until a slight recovery in 2021. The year-on-year variation for the last two years shows a decrease of 1.37% in 2023 following an 11.97% decline in 2022. The average yearly variation over the last 5 years (CAGR) is -3.01%.
Future trends to watch for include the potential impacts of emerging cultural offerings, digital tourism experiences, and changes in consumer behavior driven by economic factors. The industry should focus on innovation to capture a younger demographic and diversify the cultural consumption options to reignite growth.
