The demand for olives in Italy is projected to slowly decline from 1.66 million metric tons in 2024 to 1.53 million metric tons in 2028. This represents a consistent decrease with a year-on-year decline of approximately 1.8-2% annually. The Compound Annual Growth Rate (CAGR) indicates an average annual reduction of about 1.6% over the five-year period. In 2023, the demand was last recorded at higher levels, marking the beginning of this downward trend.
Future trends to watch for in the Italian olive market include:
- Potential changes in domestic and global consumer preferences.
- Impact of climate change on olive production and yield.
- Innovations in olive agriculture and production techniques.
- Shifts in price competitiveness of olives compared to substitute products.
