Based on the current and forecasted data, tobacco consumption in Japan, measured as the percentage of persons aged 15+ who are daily smokers, was 15.2% in 2023. The data for 2024 shows a value of 14.8%, indicating a 2.63% decrease from the previous year. The forecast suggests a continuous year-on-year decline in the smoking rate, with values of 14.3%, 13.9%, 13.5%, and 13.1% from 2025 to 2028, respectively.
Observing the last two years from 2023 to 2025, there was a cumulative decrease of 5.92%. Over the five-year forecast period from 2024 to 2028, the Compound Annual Growth Rate (CAGR) is forecasted to suggest a sustained reduction in daily smoking rates.
Future trends to watch for include:
- Further regulatory measures aimed at reducing smoking rates.
- The impact of public health campaigns and societal shifts towards healthier lifestyles.
- Technological and product innovations such as e-cigarettes and their effect on traditional tobacco consumption.
- Economic factors and price elasticity of tobacco products influencing consumer behavior.
