From 2013 to 2023, the UK market for bacon and other cured cuts showed a declining trend, with a per capita volume decreasing from 6.66 kg to 5.43 kg. The consumption peaked in 2015 at 7.01 kg, but since then, there has been a steady annual decline. Notably, from 2021 to 2023, the market saw a year-on-year reduction of approximately 3.9% and 3.7%, respectively. The compound annual growth rate (CAGR) over the past 5 years stood at -3.0%, indicating a consistent downturn in consumption.
Future trends to watch include shifts towards plant-based diets which may further decrease demand. Monitoring alternate protein sources and green consumer choices will be crucial for stakeholders.
