The forecast for plain whole milk consumption in the US shows a consistent decline from 2024 to 2028, starting at 47.61 pounds in 2024 and decreasing to 46.49 pounds by 2028. The actual consumption for 2023 stood at 47.90 pounds. Year-on-year, the consumption is expected to decline slightly by approximately 0.61% from 2024 to 2025, 0.59% from 2025 to 2026, 0.57% from 2026 to 2027, and 0.60% from 2027 to 2028. Over the five-year forecast period from 2024 to 2028, the compound annual growth rate (CAGR) of plain whole milk consumption is projected to decline by roughly 0.59% per year on average.
Future trends to watch for include shifts towards plant-based milk alternatives, changes in dietary preferences influenced by health trends, and potential demographic changes that could further impact milk consumption patterns. Monitoring these factors will provide better insights into the long-term sustainability of plain whole milk in the consumer market.
