The poultry meat market in South Africa has shown varied trends over the past years. From 2014 to 2023, the market exhibited growth, declines, and recoveries, standing at 2.27 million metric tons in 2023. Key highlights include a significant drop in 2020 by 16.4%, followed by a robust recovery in 2021 with a 21.29% increase. For the last two years, 2022 and 2023, the market showed stable, moderate growth with year-on-year variations of 0.67% and 0.66%, respectively. The average variation per year from 2019 to 2023 was 0.39%. Forecasts predict a CAGR of 0.53% from 2024 to 2028, culminating in a volume of 2.35 million metric tons by 2028.
Future trends to watch for:
- Advancements in poultry farming technology
- Shifts in consumer preferences towards organic and free-range poultry
- Impact of trade policies and import regulations
- Economic factors affecting meat consumption patterns
- Influenza and other disease outbreaks in poultry impacting supply
