From 2013 to 2023, the value per capita of the condensed or evaporated milk market in France witnessed a general decline, decreasing from €5.73 to €4.32. Between 2022 and 2023, the market value stabilized, with no year-on-year change. Over the past five years, the compound annual growth rate (CAGR) averaged a negative trend, indicating a slow decline in consumer demand or purchase volume per individual.
Looking ahead, potential future trends could include shifts in consumer preferences towards plant-based or alternative dairy products, a focus on health and wellness impacting traditional milk consumption, and innovations in product offerings that could revitalize market interest. Monitoring these trends, along with any regulatory changes affecting dairy products, will be crucial for stakeholders in this category.
