The demand for beef meat in Kenya has shown a general upward trend from 2014 to 2023, peaking in 2022 before adjusting slightly in later years. By 2023, the demand stood at 601.0 thousand metric tons, reflecting a 1.18% year-on-year growth. Over the last two years, the year-on-year variation has moderated, and the Compound Annual Growth Rate (CAGR) over the past five years stands at 0.99%. Future growth is expected to average 1.01% CAGR, reaching a forecasted 640.9 thousand metric tons by 2028, with a cumulative growth rate of 5.15% over five years.

Trends to watch for:

Economic growth and population increases in Kenya could further drive demand.
Shifts toward sustainable and organic beef production could influence market dynamics.
Potential impacts from changes in meat consumption patterns, influenced by health and environmental concerns.