The still wine market in Sweden has shown variable growth over the past decade. In 2023, the market value was €890.91 million. The market experienced a steady upward trend from 2013 to 2016, followed by a dip in 2017 and 2018. A notable recovery occurred from 2019 onwards, with a significant boost during 2020 and continuing growth up to 2023. The year-on-year growth rates for the last two years were 1.39% in 2022 and 1.37% in 2023. The compound annual growth rate (CAGR) over the last five years (2019-2023) was 3.38%. The forecast indicates a more moderate growth with an expected 5-year CAGR of 1.01%, reaching €949.3 million by 2028.
Future trends to watch for:
- Increasing consumer preference for premium and organic wines.
- Growth in e-commerce wine sales and convenience-driven purchases.
- Potential shifts in consumption patterns due to economic factors and lifestyle changes.
- Sustainability initiatives affecting production and packaging.
