The market size volume per capita of non-knitted cotton shorts for women and girls in Austria grew steadily from 2013, reaching 0.31 units per capita by 2023. After a stable start at 0.21 in 2013-2014, there was a notable upward trend, peaking at 0.33 units in 2018. This was followed by a slight decline in 2019 and fluctuations thereafter. Year-on-year growth from 2022 to 2023 was 3.33%, showing recovery from the 2020 pandemic-induced dip. The five-year CAGR from 2018 to 2023 has been modest, indicating gradual market expansion.

Future trends to watch for include:

Increasing demand for sustainable fashion, potentially driving cotton shorts sales.
Influences of economic conditions on discretionary apparel spending.
Adjustments to consumer preferences toward versatile and comfortable clothing.