In 2023, the value of cranberry, bilberry, and similar fruit imports to the UK was not provided, but the forecast from 2024 shows a consistent growth pattern. The forecasted values are $484.71 million for 2024, climbing steadily to $555.55 million by 2028. From 2024 to 2025, the year-on-year growth is approximately 3.8%, while from 2025 to 2026 and onward, the growth continues in a similar fashion, indicating positive market dynamics and growing consumer demand.

Future trends to watch for include:

The impact of seasonality and climate change on crop yields and import levels.
Potential trade agreements or tariffs that could influence import costs.
Consumer preferences shifting towards organic and sustainably sourced products that may drive market diversification.