The United States leads the global eye make-up market with the highest value of $10.452 billion in 2024, showing a 3.5% growth compared to last year. Japan and the UK follow, with values of $1.5361 billion and $1.465 billion, respectively, also showing positive growth rates. Among emerging markets, remarkable growth is seen in Morocco with a 6.09% increase, and Indonesia at 3.9%. However, Finland and Portugal experienced declines of -4.35% and -7.9% respectively, which are notable among European countries. The market dynamics suggest a growing preference for eye products in both developed and emerging regions.
Future trends to watch include the rise of sustainable and eco-friendly products, driven by consumer awareness of environmental issues. Innovation in product formulations, especially in waterproof and long-lasting ranges, will likely fuel growth. Additionally, the influence of social media and beauty influencers is expected to continue impacting consumer preferences and market trends.
Top countries in Eye Make-Up Preparations Market Size Value by Country
| # | 10 Countries | US Dollars | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 10,452,000,000 | 2023 | +3.21% | +3.5% | View data |
| 2 | 2 Japan | 1,536,100,000 | 2023 | +2.96% | +1.8% | View data |
| 3 | 3 United Kingdom | 1,465,000,000 | 2023 | +1.19% | +1.98% | View data |
| 4 | 4 Germany | 1,291,800,000 | 2023 | +1.62% | +1.53% | View data |
| 5 | 5 Canada | 1,056,500,000 | 2023 | +2.11% | +2.2% | View data |
| 6 | 6 Italy | 957,190,000 | 2023 | +0.91% | +0.27% | View data |
| 7 | 7 Spain | 539,350,000 | 2023 | +2.71% | +2.57% | View data |
| 8 | 8 Australia | 530,970,000 | 2023 | +2.62% | +1.67% | View data |
| 9 | 9 Mexico | 290,410,000 | 2023 | +1.63% | +1.57% | View data |
| 10 | 10 Indonesia | 279,280,000 | 2023 | +4.88% | +3.9% | View data |
