The forecasted sales of Canadian fortified wines from 2024 to 2028 show a gradual decline, starting at 30.81 million CAD in 2024 and decreasing to 27.88 million CAD by 2028. This represents a continuous year-on-year decline in sales, with an average annual decrease (CAGR) over the five years. Compared to previous years, this steady decline highlights a negative growth trend, with a decrease of approximately 2.4% annually since 2023, when the market stood slightly higher.

Future trends to watch for include:

Shifting consumer preferences towards lighter wines or other alcoholic beverages may accelerate sales declines.
Potential trade agreements or tariff changes impacting wine imports and exports.
Promotional strategies and marketing initiatives targeting younger demographics could alter demand patterns.