The import of oral and dental hygiene preparations into Denmark has seen varied growth over the past decade, with significant fluctuations. From 2013 to 2017, the market experienced a mix of substantial increases and declines, culminating in a major leap in 2017 when the year-on-year growth hit 69.41%. Moving forward to the period between 2019 and 2023, the import volumes steadied, showing more modest growth rates. The value stood at 2.5547 million kilograms in 2023, recording a 4.22% rise from the previous year and reflecting a slowing compounded annual growth rate (CAGR) of 5.39% over the last five years.
Future trends to watch for include steady growth in import volumes, with forecasts indicating a compounded annual growth rate of 3.01% from 2024 to 2028. Factors driving this trend may include increasing consumer awareness of oral health, greater product diversity, and technological advancements in dental care products.