The per capita market size value for oral and dental hygiene preparations (except dentifrices) in Colombia has seen a general decline from $1.93 in 2013 to $1.38 in 2023. Recent year-on-year changes highlight a continuous decline, with a decrease of 3.40% in 2022 and another 2.82% in 2023. The five-year compound annual growth rate (CAGR), from 2018 to 2023, shows an average decline of approximately 1.42% per year.
Future trends to watch for include potential market recovery driven by increasing oral health awareness and new product innovations. Economic improvements and effective marketing strategies can also positively influence market growth moving forward.
