The import of toothbrushes to Turkey has shown notable fluctuations over the years. In 2013, imports stood at 43.429 million, and by 2023, they had grown to 58.391 million. However, this journey wasn't linear. Key highlights include significant growth periods in 2014 (19.88% YoY) and 2015 (16.97% YoY), followed by a notable dip in 2018 (-34.05% YoY). The CAGR over the last five years up to 2023 was a promising 5.6%, suggesting a period of recovery and stabilization.
Forecasts indicate a steady growth trajectory, with a forecasted CAGR of 1.48% from 2024 to 2028. By 2028, imports are expected to reach 64.164 million, reflecting a forecasted 5-year growth rate of 7.65% from 2023 levels. Observing recent figures, the market exhibited a 1.93% YoY increase in 2023, supporting a positive trend despite past volatility.
Future trends to watch for include potential impacts of global economic shifts, changes in consumer preferences toward more sustainable options, and the advancement of dental health awareness initiatives. These factors could further influence the trajectory of toothbrush imports into Turkey.