The consumption of dried potatoes in Italy has exhibited a consistent upward trend, with the volume per capita increasing from 0.55 kg in 2013 to an estimated 0.94 kg in 2023. Particularly, the last two years marked stable growth, with a year-on-year increase of 3.3% from 2022 to 2023. Over the previous five years, the compound annual growth rate (CAGR) stood at approximately 3.5% annually. This demonstrates a growing preference for dried potato products.
Future trends to watch for include potential market saturation, evolving consumer preferences towards healthier or alternative flour options, and geopolitical factors influencing agricultural production and supply chains.
