The Romanian lip make-up market exhibited fluctuating growth from 2013 to 2023, ending at 17.865 million euros in 2023. Notably, after a downturn during 2019 and 2020, gradual recovery was seen with positive year-on-year growth over the last three years. Despite a resilient performance, the market showed a negative CAGR of -0.59% over the past five years, reflecting a challenging market environment amidst economic uncertainties.
Future trends to watch include:
- The rising influence of natural and organic cosmetic preferences may impact product offerings.
- Digital marketing and e-commerce are likely to play vital roles in brand strategy and customer engagement.
- Sustainable packaging and environmentally friendly practices could become significant differentiators in consumer choices.
| # | 5 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Romania | 17,865,000 | 2023 | +5.74% | -0.59% | |
| 2 | 2 Sweden | 14,031,000 | 2023 | -9.29% | -8.13% | View data |
| 3 | 3 Finland | 11,495,000 | 2023 | -1.75% | -6.76% | View data |
| 4 | 4 Croatia | 10,142,000 | 2023 | +1.38% | +1.67% | View data |
| 5 | 5 Slovenia | 3,182,900 | 2023 | +1.52% | +6.12% | View data |
