Analysis: The Gross Value Added (GVA) for programming and broadcasting activities in Mexico has shown significant fluctuations over the past decade. After a peak in 2018 at MXN 41.62 billion, the GVA experienced a dip in 2019 and 2020 due to external market conditions. However, a strong rebound began in 2021, leading to exponential growth with forecasted values reaching MXN 199.07 billion by 2028. The 2023-2028 forecasted CAGR stands strong at 12.38%, suggesting a promising growth trajectory.
As digital transformation continues, the programming and broadcasting sector will likely leverage new technologies such as AI-driven content creation and personalized broadcasting experiences. Additionally, the expansion of streaming services is expected to further drive growth.
