Forecast: Number of Employees in Advertising and Market Research in France

The number of employees in the advertising and market research sector in France has shown a fluctuating trend over the years. In 2023, the value stood at 140,000 persons, reflecting a slight decline of 0.71% from the previous year. Over the last two years, the trend indicates a stable yet decreasing pattern with a negligible CAGR of -0.28%. Over the last five years, the sector experienced an average annual decline of -0.44%, showing a consistent downward trajectory.

Looking ahead, the forecast for the next five years predicts a continuation of this decline, with the number of employees expected to decrease to 136,000 by 2028. The projected average annual decline remains steady at -0.44%, indicating a gradual reduction in workforce size.

Trends to watch for in the future include:

• Impact of technological advancements on job displacement and job creation in the advertising and market research industry.
• Shifts towards digital marketing and data analytics, potentially altering the skillsets required in the industry.
• Economic factors and market demands that could influence employment rates and sector growth.