Between 2013 and 2019, employment in advertising and market research in France exhibited minimal fluctuations, peaking at 134 thousand units from 2014 to 2016 before declining steadily. The period was marked by a significant 4.48% drop in 2017. Employment figures stabilized near 129 thousand units from 2021 to 2024, excluding a minor dip in 2020. The 2023 employment level stood at 129 thousand units.
The CAGR from 2018 to 2023 was +0.31%, indicating a slight upward trend, although minimal. Forecasts suggest a gentle decline with a forecasted 5-year CAGR of -0.31% leading to 127 thousand units by 2028.
Future trends to watch:
- Impact of digital transformation on employment needs.
- Adoption of AI and automation in advertising.
- Influence of economic cycles on marketing budgets.
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