Forecast: Employment in Advertising and Market Research Sector in the Netherlands

Employment in the Advertising and Market Research sector in the Netherlands has shown a general upward trend over the past decade, with fluctuations in growth rates. Since the dip in 2013, the sector experienced a recovery period peaking in 2019, but growth has since slowed down. As of 2023, employment stood at 36.15 thousand Full-Time Equivalents, reflecting a stable but modest growth pattern.

The year-on-year variation for 2022 and 2023 was minimal, each registering a 0.16% increase. The most recent 5-year CAGR leading up to 2023 was 0.058%, indicating marginal annual growth. Looking forward, the sector is forecasted to grow, albeit at a slower rate, reaching 36.43 thousand Full-Time Equivalents by 2028. The forecasted 5-year CAGR is 0.12% and the 5-year growth rate is projected to be 0.61%.

Future trends to watch for include:

• Impacts of digitalization and automation on employment in traditional roles.
• Emerging technologies and their influence on job creation in the sector.
• Shifts in consumer behavior and media consumption affecting demand for research and advertising services.
• Potential for international market expansion driving employment growth.