The employment in the Market Research and Public Opinion Polling sector in Poland showed steady growth from 2013 to 2023, with a notable increase from 3.91 thousand FTEs in 2013 to 5.63 thousand FTEs in 2023. The year-on-year variations over this period fluctuated, with significant growth observed in 2017 (12.72%) and more modest increases in subsequent years. The last two years (2022-2023) saw variations of 2.62% and 2.51% respectively. The CAGR over the last five years stands at 2.81%.
Future trends indicate a continued upward trajectory with employment expected to rise from 5.76 thousand FTEs in 2024 to 6.3 thousand FTEs by 2028. The forecasted five-year CAGR is 1.79%, translating to a 9.25% growth rate over this period.
Future trends to watch for include:
- Increased integration of AI and machine learning in market research processes, potentially boosting productivity and requiring new skill sets.
- Growing demand for real-time and actionable data, driving the need for innovation in data collection and analysis methodologies.
- The potential impact of economic and regulatory changes within the EU on the sector’s employment growth.
