Production in the Market Research and Public Opinion Polling sector in Poland stood at 3.13 billion Zloty in 2023. Over the last two years, the year-on-year variation was 2.93% in 2023 and 3.05% in 2022. The Compound Annual Growth Rate (CAGR) for the last five years was 4.58%. The sector showed strong annual growth in 2019 (23.35%) and recovery trends post-dips as observed in 2020 with -7.62%.
Future trends to watch for:
- The forecasted compound annual growth rate (CAGR) for the next five years is expected to be 2.05%.
- Stay attentive to potential impacts of technological advancements and digital transformation on market research methods and efficiency.
- Keep an eye on the increasing importance of real-time data and advanced analytics in shaping market research trends.
- Consider the potential influence of economic factors and industry-specific regulations on the sector's growth.
