Wine consumption in Denmark has shown a marked decline from 2013 to 2023, with values dropping from 1.6 million hectoliters to 1.52 million hectoliters. The period from 2020 to 2021 witnessed a significant dip and subsequent partial recovery, with the consumption value fluctuating due to external factors like the COVID-19 pandemic. Despite a slight recovery in 2021 and 2022, consumption decreased slightly again in 2023 by 0.72%. Over the last five years, the compound annual growth rate (CAGR) of consumption has been -0.68%.
Going forward, the forecast from 2024 to 2028 suggests a continued, albeit slower, decline in wine consumption with a projected five-year CAGR of -0.55%. By 2028, consumption is expected to fall to 1.46 million hectoliters, representing a total decline of 2.73% over the forecasted period.
Future trends to watch for include changes in consumer preferences towards non-alcoholic and low-alcohol beverages, potential economic impacts, and evolving health consciousness among Danish consumers. Additionally, shifts in import tariffs, climate change impacts on wine production, and innovations in the wine industry could also affect consumption patterns.
