From 2013 to 2023, the bread market in Austria displayed fluctuating trends with both gains and losses in volume. The market faced a significant fluctuation with 2020 and 2021 showing a decline. However, the market began to stabilize and show a slight increase in 2022 and 2023. As of 2023, the market volume stood at 443.87 million kilograms.
Key variations over the last two years:
- 2022: Year-on-year growth was 1.52%
- 2023: Year-on-year growth was 1.46%
The average annual growth rate over the last five years (CAGR) leading up to 2023 was approximately -0.23%, indicating a slowly declining trend in the medium term.
Looking forward, from 2024 to 2028, the market is forecasted to grow at a CAGR of 1.07%, leading to a total volume increase of approximately 5.49% over this period. This projected growth suggests a potential recovery and increasing demand in the coming years.
Future trends to watch for include potential shifts in consumer preferences towards healthier or specialty bread products, technological innovations in bread production, and potential impacts of economic factors on consumer spending and market dynamics.