The sold production of dentifrices in Italy exhibited a notable fluctuation from 2013 to 2023. The industry saw significant growth until 2016, recording a peak, followed by a substantial decline in 2019. Despite a recovery in 2020, production has been on a downward trend, registering a year-on-year decrease of 4.42% by 2023, and a compound annual growth rate (CAGR) of -3.08% over the last five years.
Looking ahead, the forecast indicates a continuing decline, with an average annual decrease of -4.06% from 2024 to 2028, culminating in an 18.72% reduction in production over five years. Key trends to monitor include technological advancements in oral care, shifts towards natural and eco-friendly products, and potential impacts of economic and regulatory changes on consumer spending and industry practices.
