From 2013 to 2023, the import of beauty, make-up, and skincare preparations to Malaysia has showcased notable fluctuations with a recent steady increase. The value in 2023 stood at 542.58 million US Dollars, growing at a yearly average rate (CAGR) of 3%, which is relatively lower compared to the 2018's 9.69%. The period saw significant growth spurts, particularly in 2017 and 2018, followed by steadier growth rates in recent years.
For the forecasted period from 2024 to 2028, the import values are expected to continue rising but at a moderate pace with a projected 5-year CAGR of 2.57%. Key variations noted in the last two years include a 3.73% increase in 2022 and a 3.53% increase in 2023.
Future trends to watch for in this market include:
- The growing popularity of K-beauty and J-beauty products.
- Advancements in sustainable and eco-friendly cosmetic lines.
- Increasing demand for personalized beauty products driven by technology and data analytics.