In 2023, the shampoo market in Germany stood at 526.74 Million Euros. Analyzing the historical data, we observe a fluctuation in market value with significant increases up until 2016, followed by a downward trend until 2020, and a recovery period starting in 2021. Year-on-year variations reveal dramatic shifts, especially a notable increase of 13.68% in 2016 and a decline between 2017 and 2020, with the latter showing a reduction of 1.94%. However, from 2021 onwards, the market has shown a steady year-on-year growth, with the last two years (2022 and 2023) showing increases of 1.4% and 1.35% respectively. The Compound Annual Growth Rate (CAGR) over the last five years stands at 1.04%.
As for future trends, the forecast indicates a slight but steady growth rate with the market expected to grow at a forecasted CAGR of 1.06%, reaching about 563.47 Million Euros by 2028. Therefore, industry stakeholders should monitor factors like changing consumer preferences, innovation in product formulations, and increased focus on sustainability to leverage future market opportunities.