In 2023, the milk drinks market size in Austria was valued at 187.66 million Euros. Historically, from 2013 to 2023, the market experienced fluctuations but displayed an overall moderate growth trend. In the past two years, the year-on-year growth was 0.69% and 0.71%, respectively. Over the last five years, the average annual growth rate (CAGR) was 0.8%. The market size forecast for 2024 stands at 188.94 million Euros, with an anticipated 5-year CAGR of 0.52%. By 2028, the market size is expected to reach 193.94 million Euros, marking a cumulative growth of 2.64% over five years.
Future trends to watch for:
- Increased consumer preference for plant-based milk alternatives.
- Adoption of functional and fortified milk drinks.
- Technological advancements in milk processing and packaging.
