The proportion of individuals in Northern Ireland who made an online purchase within the last three months is projected to increase steadily from 81.68% in 2024 to 82.9% by 2028. As of 2023, the percentage stood at an estimated 81.4%, suggesting a consistent upward trend. Year-on-year growth is modest, indicating a maturing market, with an average compound annual growth rate (CAGR) of approximately 0.37% over the forecast period.
Future trends to monitor include:
- Emerging digital payment methods influencing consumer purchasing behavior.
- The impact of evolving internet accessibility and speed on e-commerce adoption rates.
- Potential shifts in consumer trust and cybersecurity influencing online shopping comfortability.
- The influence of socioeconomic factors and political stability on digital market growth.
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