The consumption of frozen dairy products in the US has demonstrated a slight but consistent decline over the last decade, with occasional minor increases. As of 2023, the per capita consumption stands at 21.66 pounds. The annual year-on-year variation reflects occasional peaks and troughs, though the overall trend has been a downward slope. Comparing the last two years, consumption decreased by 0.71% in 2023 and by 2.67% in 2022. Over the prior five years, the CAGR averaged a decline of 0.39%.
Looking ahead, the consumption of frozen dairy products is forecasted to continue its decline, reaching approximately 20.87 pounds by 2028, with an expected average annual decrease (CAGR) of 0.61% over the next five years. Factors influencing this trend may include changing consumer preferences towards healthier alternatives, market saturation, and dietary shifts.
Future trends to watch for:
- Rising demand for healthier and plant-based alternatives impacting traditional frozen dairy products consumption.
- Changes in marketing strategies and product innovation to boost consumption.
- Economic factors and price changes influencing consumer purchasing behavior.
