The number of employees in the Advertising and Market Research sector in Italy grew consistently from 2013 to 2017, with a significant rise in employment. However, beginning in 2018, the growth rate began to level off and then slightly declined in 2019. The COVID-19 pandemic in 2020 led to a notable drop in jobs by 6.62%, but the sector started recovering in 2021 with a steady increase up to 2023, where the value stood at 62.9 thousand units. Year-on-year growth in 2022 was 1.81% and 1.78% in 2023. The Compound Annual Growth Rate (CAGR) for the last five years up to 2023 showed minimal growth at 0.19%.
Future trends to watch for include:
- Technological advancements leading to more data-driven marketing.
- Increase in digital advertising and market research roles.
- Potential impacts of economic fluctuations and regulatory changes on employment rates.
