Analyzing the employment trends in the Advertising and Market Research sector in Denmark from 2013 to 2023 shows an overall upward trend, peaking in 2019 with 9.78 thousand FTE. However, the period from 2020 to 2023 reveals a slight decline, with a negative CAGR of -0.82% by 2023, standing at 9.36 thousand FTE. Year-on-year variations show a mix of minor increases and decreases, with recent years reflecting more stable or slight diminishing trends.
Future trends to watch for:
- Forecast data from 2024 to 2028 indicates a continued slight decline in employment, with a negative CAGR of -0.42%.
- The employment figure is expected to decrease to 9.1 thousand FTE by 2028, showing a forecasted overall decline rate of -2.09% over the next five years.
- Technological advancements and market digitization could further impact employment trends in the sector.