In 2023, the UK leads European wages and salaries in Advertising and Market Research with 8.07 billion euros, followed by Germany and France with 4.33 and 4.15 billion euros respectively. The most notable year-on-year change is Romania's rise by 10.37%, Lithuania by 10.23%, and Cyprus by 12.5%. Countries like Germany, France, Sweden, Finland, and the Czech Republic saw slight declines. Over the past five years, European wages and salaries in this sector have experienced modest and varied changes, influenced by regional economic conditions and market dynamics.
Future trends to watch for include increased digitalization driving demand for market insights, potentially widening the wage gap between leading and smaller markets. Economic recovery post-pandemic and tech advancements will likely propel growth in countries investing in advertising and market research sectors.
Top countries in Wages and Salaries of Advertising and Market Research by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 8,070 | 2023 | +1.28% | +1.68% | View data |
| 2 | 2 Germany | 4,330 | 2023 | -8.86% | -7.27% | View data |
| 3 | 3 France | 4,150 | 2023 | -0.45% | -0.12% | View data |
| 4 | 4 Spain | 2,450 | 2023 | +0.075% | -1.12% | View data |
| 5 | 5 Netherlands | 1,960 | 2023 | +2.02% | +2.95% | View data |
| 6 | 6 Italy | 1,440 | 2023 | +2.91% | +0.39% | View data |
| 7 | 7 Switzerland | 1,120 | 2023 | -0.09% | +1.01% | View data |
| 8 | 8 Poland | 1,020 | 2023 | +2.47% | +1.23% | View data |
| 9 | 9 Sweden | 905.5 | 2023 | +0.17% | -0.61% | View data |
| 10 | 10 Denmark | 677.3 | 2023 | +0.59% | +0.91% | View data |
