The frozen chicken cuts market in Austria experienced steady growth from 2013 to 2023, expanding from €44.051 million to €72.896 million. The market displayed robust year-on-year increases, with notable peaks in 2015 (+11.67%) and 2017 (+12.37%), and a gradual stabilization in growth rates post-2018. From 2020 to 2023, growth rates moderated to between approximately 2-3% year-on-year, signaling a maturing market. The average annual growth rate over the last five years (2019-2023) stood at 3.4%.
Looking ahead to 2028, the forecasted compound annual growth rate (CAGR) is 1.95%, indicating a steady, albeit slower, expansion with an overall estimated market size growth of 10.13% from 2024 to 2028.
Key future trends to watch for include:
- Potential for innovation and product diversification, driving consumer demand.
- Impact of economic factors such as inflation and purchasing power on consumer spending.
- Shift towards premium and sustainably sourced products in line with consumer preferences.
