The per capita value of the hair shampoos market in South Africa was recorded at $1.39 in 2023. Forecasts for future years indicate a slight downward trend: $1.37 in 2024, decreasing incrementally to $1.30 by 2028. This demonstrates a year-on-year percentage decrease, reflecting a softening market. Over the past two years, the value has decreased slightly year-on-year. The compound annual growth rate (CAGR) from 2024 to 2028 reveals an average yearly decline.
Future trends to watch for include potential shifts in consumer preferences towards natural and organic products, an increase in e-commerce penetration, and possible impacts of economic fluctuations on consumer spending patterns. Additionally, innovations in product formulations and sustainable packaging may offer new growth avenues despite the declining trend.
