The European healthcare expenditure on over-the-counter medicines reveals significant variations among countries, with the United Kingdom leading in 2024 at 26.92 million euros, followed by Germany and Poland. Romania showed remarkable growth in 2023 with a 14.86% increase, indicating potential shifts in market dynamics. Conversely, France experienced a decline of 3.81%, suggesting market saturation or other economic factors. Smaller markets like Bosnia and Herzegovina and Malta exhibited robust growth rates of over 8% in recent years, highlighting emerging opportunities.
Future trends to watch include increased healthcare access and digital health advancements influencing over-the-counter medicine expenditures. Additionally, economic fluctuations and regulatory changes may impact consumer behavior, with Eastern European markets showing strong potential for growth.
Top countries in Healthcare Expenditure on Over-The-Counter Medicines Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 26.92 | 2023 | +0.65% | +1.28% | View data |
| 2 | 2 Germany | 21.23 | 2023 | +4.55% | +4.66% | View data |
| 3 | 3 Poland | 10.25 | 2023 | +2.67% | +3.46% | View data |
| 4 | 4 Spain | 9.88 | 2023 | +1.85% | +1.86% | View data |
| 5 | 5 France | 7.06 | 2023 | -1.56% | -3.81% | View data |
| 6 | 6 Romania | 4.95 | 2023 | +14.18% | +14.86% | View data |
| 7 | 7 Switzerland | 3.57 | 2023 | +2.36% | +3.41% | View data |
| 8 | 8 Sweden | 3.56 | 2023 | +1.79% | +3.35% | View data |
| 9 | 9 Austria | 3.14 | 2023 | +2.58% | +2.53% | View data |
| 10 | 10 Czech Republic | 2.18 | 2023 | +6.67% | +8.07% | View data |
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