Wine demand in Finland showed moderate growth from 2014 to 2019, with year-on-year growth rates varying between 1.56% and 3.08%. A significant drop of 17% occurred in 2020, followed by a robust recovery in 2021 at 16.17%. The market stabilized in 2022 and 2023 with a 5.26% growth in 2022 and remained flat in 2023. The five-year compound annual growth rate (CAGR) leading up to 2023 was a modest 0.3%.
The wine demand in 2023 stood at 68 thousand metric tons. Looking forward, the forecasted CAGR for the next five years is estimated at 0.42%, translating to an overall growth rate of 2.14% by 2028.
Future trends to watch for include the impact of changing consumer preferences towards healthier beverages, potential economic shifts, and policy changes affecting alcohol consumption. Digital transformation and online wine sales might drive new demand patterns and growth trajectories in the Finnish wine market.
